Atari is making a new game console!!!
Atari is working on a gaming console, CEO Fred Chesnais said in an interview with GamesBeat at E3 2017.
Chesnais wouldn’t say much about the device, telling GamesBeat only that Atari is “back in the hardware business.” The last gaming console from Atari was the Jaguar, which debuted in 1993 and was discontinued in 1996.
Atari posted the brief video above on June 8, teasing a device called the Ataribox. The title of the video on YouTube calls it “a brand new Atari product” that is “years in the making.” Interested parties can sign up on the Ataribox website for more information.
The only detail Chesnais gave to GamesBeat was to say that the Ataribox is based on PC technology. The video itself offers glimpses of a unit that appears to have wood veneer — just like the famed Atari 2600, the company’s first console — and then a white Atari logo, glowing like a CRT television, blinks into view. It’s hard to imagine Atari making a device that would compete with the PlayStations and Xboxes of the world, but it’s not unreasonable to expect an NES Classic-like throwback.
We’ve reached out to Atari for further details, and we’ll update this article with any information we receive.
Atari is a corporate and brand name owned by several entities since its inception in 1972, currently by Atari Interactive, a subsidiary of the French publisher Atari, SA (ASA). The original Atari, Inc. founded in 1972 by Nolan Bushnell and Ted Dabney was a pioneer in arcade games, home video game consoles, and home computers. The company’s products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.
In 1984, the original Atari Inc. was split due to its role in the video game crash of 1983, and the arcade division was turned into Atari Games Inc. Atari Games received the rights to use the logo and brand name with appended text “Games” on arcade games, as well as rights to the original 1972–1984 arcade hardware properties. The Atari Consumer Electronics Division properties were in turn sold to Jack Tramiel‘s Tramel Technology Ltd., which then renamed itself to Atari Corporation.In 1996, Atari Corporation reverse-merged with disk-drive manufacturer JT Storage (JTS),becoming a division within the company.
On November 6, 1998, Hasbro Interactive acquired all Atari Corporation related properties from JTS, creating a new subsidiary, Atari Interactive. Infogrames Entertainment (IESA) bought Hasbro Interactive in 2001 and renamed it to Infogrames Interactive, later Atari Interactive in 2003, when Infogrames Inc. licensed the Atari name and logo from the latter and changed its name to Atari Inc., a name used for a company founded in 1993 as GT Interactive, which IESA also renamed to Infogrames, Inc. and acquired a 62% controlling interest in by 1999. After IESA’s acquisition of Hasbro Interactive, Infogrames, Inc. intermittently published Atari branded titles for Infogrames Interactive. On October 11, 2008, Infogrames completed its acquisition of Atari, Inc., making it a wholly owned subsidiary.