BLACK FRIDAY



BLACK FRIDAY




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Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1932, it has been regarded as the beginning of the Christmas shopping season in the U.S., and most major retailers open very early (and more recently during overnight hours) and offer promotional sales. Black Friday is not an official holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day.

Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time.Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback.





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In 2014, spending volume on Black Friday fell for the first time since the 2008 recession. $50.9 billion was spent during the 4-day Black Friday weekend, down 11% from the previous year. However, the U.S. economy was not in a recession. Christmas creep has been cited as a factor in the diminishing importance of Black Friday, as many retailers now spread out their promotions over the entire months of November and December rather than concentrate them on a single shopping day or weekend.

The earliest evidence of the phrase Black Friday applied to the day after Thanksgiving in a shopping context suggests that the term originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. This usage dates to at least 1961. More than twenty years later, as the phrase became more widespread, a popular explanation became that this day represented the point in the year when retailers begin to turn a profit, thus going from being “in the red” to being “in the black”.

For many years, it was common for retailers to open at 6:00 a.m., but in the late 2000s many had crept to 5:00 or 4:00. This was taken to a new extreme in 2011, when several retailers (including Target, Kohl’s, Macy’s, Best Buy, and Bealls[11]) opened at midnight for the first time.In 2012, Walmart and several other retailers announced that they would open most of their stores at 8:00 p.m. on Thanksgiving Day, prompting calls for a walkout among some workers. In 2014, stores such as JCPenney, Best Buy, and Radio Shack opened at 5:00 PM on Thanksgiving Day while stores such as Target, Walmart, Belk, and Sears opened at 6:00 PM on Thanksgiving Day.Three states, Rhode Island, Maine, and Massachusetts, prohibit large supermarkets, big box stores, and department stores from opening on Thanksgiving, due to blue laws.

There have been reports of violence occurring between shoppers on Black Friday. Since 2006, there have been 7 reported deaths and 98 injuries throughout the United States.It is common for prospective shoppers to camp out over the Thanksgiving holiday in an effort to secure a place in front of the line and thus a better chance at getting desired items. This poses a significant safety risk (such as the use of propane and generators in the most elaborate cases, and in general, the blocking of emergency access and fire lanes, causing at least one city to ban the practice.)

Ο θεσμός της Black Friday- της Μαύρης Παρασκευής δηλαδή – με μεγάλη καθυστέρηση είναι η αλήθεια, έφτασε και στη χώρα μας.

Γιορτάζεται παραδοσιακά την επομένη της ημέρας των Ευχαριστιών (Thanksgiving), την Παρασκευή δηλαδή μετά την 4η Πέμπτη κάθε Νοεμβρίου. Ουσιαστικά πρόκειται για τέσσερις μέρες μεγάλων εκπτώσεων και προσφορών, που φτάνουν μέχρι και το 80%!

Στις ΗΠΑ, αλλά και στο Ηνωμένο Βασίλειο πρόκειται για ένα πολύ διαδεδομένο θεσμό, όπου κυριολεκτικά δημιουργείται το αδιαχώρητο στα καταστήματα και στα μεγάλα εμπορικά κέντρα. Φαίνεται πως η μεγάλη κρίση οδηγεί τους καταστηματάρχες να υιοθετήσουν αυτή την τακτική και στη χώρα μας και να εκμεταλλευτούν την ευκαιρία να αυξήσουν κάπως το εισόδημά τους. Ήδη πολλά καταστήματα έχουν ανακοινώσει ότι θα συμμετέχουν στις εκδηλώσεις και καλούν το καταναλωτικό κοινό, μόλις λίγες μέρες πριν από την περίοδο των Χριστουγέννων να κάνουν τα ψώνια τους και να επωφεληθούν.

Ποια καταστήματα συμμετέχουν

Τα καταστήματα Public πρωτοέφεραν αυτό το θεσμό στην Ελλάδα και ήδη έχουν ανακοινώσει τις πρώτες προσφορές τους που αφορούν το κομμάτι του gaming. Προσφορές θα έχουμε ωστόσο και σε εμπορικά κέντρα και πολυκαταστήματα, όπως το εκπτωτικό χωριό McArthurglen Athens που έχει ήδη ανακοινώσει τις προσφορές του, το εμπορικό κέντρο River West, το εκπτωτικό πολυκατάστημα Factory Outlet, η δανέζικη αλυσίδα με είδη σπιτιού Jysk (με προσφορές έως τις 27/11 και τη Cyber Monday), τα καταστήματα GAP στις 25 και 26/11, όπως και τα καταστήματα Prince Oliver. Πρόσφατα προστέθηκε στη λίστα και ο Γερμανός, το Πλαίσιο, αλλά και τα Media Μarkt. Και τα Oysho θα έχουν όλη τους την κολεξιόν με έκπτωση 20%. Ενδέχεται την τελευταία στιγμή να προστεθούν πολλά ακόμα καταστήματα, όποτε να έχετε το νου σας, γιατί είναι ιδανική περίοδος για να κάνετε τα χριστουγεννιάτικά σας δώρα σε ασυναγώνιστες τιμές.

ΚΑΛΑ ΨΩΝΙΑ ΛΟΙΠΟΝ

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